A new storytelling platform built to help Nike celebrate game-changing women.

With an ecosystem of short-form content that bring the worlds of sport and art together, to empower sportswomen who play in new ways and creators who tell stories in their unique style.

These fearless changemakers are now inspiring the next generation to Play New.

FER PiñA X
SOMOS Iglú

Footballer Fer Piña has found her voice through sport and is using it to level the playing field. Her story was told through the lens of Somos Iglú, a music video director duo who are using their films to drive change in the industry.

The
Segments

POWER
DRESSING

Bridges Fer Piña's love for football and fashion through an Instagram edit featuring street outfits styled and curated by her.

LOUD
HAILER

Invites Fer Piña's community to share issues in sport they need to put a spotlight on.

BTS WITH
SOMOS IGLU

Showcases a behind-the-scenes look at our creative duo's process and how they are raising Fer Piña's voice through their craft.

PROYECTO
CANTERA

Highlights Fer Piña's collaboration with Proyecto Cantera, a non-profit group that supports underprivileged children through football.

HERLY RG X
MARIANA PAMA

Unabashed and unapologetic, Herly RG is a digital creator who is choosing to stay true to herself. Together with Mariana Pama, a hair artist who's an advocate for self-expression, they're creating a new world where people aren't afraid to be themselves.

The
Segments

MOVE
WITH HER

Celebrates sport and movement through a TikTok dance challenge led by Herly.

COLLECTIVE
AFFIRMATIONS

Turns Herly's social media into a space of support and positivity by sharing affirmations from and for her community.

BTS
WITH HERLY

Provides an exclusive behind-the-scenes sneak peek of Herly's collaboration with Mariana.

WELLNESS
EDITORIAL

Features Herly's personal story of mental health and how she's speaking up about it. All to create a community that's more accepting and supportive of this taboo subject.

ALEXA MORENO X
ALEE BAES

As the first Mexican female gymnast to win the World Championships, Alexa Moreno is setting the stage for the next generation of athletes. We invited Alee Baes to illustrate Alexa in her own unique style to celebrate their shared story of creating new runways.

The
Segments

TRAIN
WITH HER

Invites the audience to workout with Alexa through demonstrations of training routines from the Nike Training App.

BTS
WITH ALEXA

Showcases an exclusive behind-the-scenes peek of Alexa on set.

ALEE BAE'S
EDITORIAL

Tells Alee Bae's personal journey as an artist and how Alexa has inspired her work.

ILLUSTRATED
MURALS

Hand painted by Artsynonym, Alee Bae's illustrations were all over Mexico as giant wall murals. It's a big collective statement about creating new runways for the next generation.

SKATE GIRLS X
KARINA CERVANTES

Caro, Mila, Vane and Veri are four professional skateboarders in Mexico. Together, they are breaking societal expectations and rewriting the rules. Just like illustrator Karina Cervantes, who is using her art to fight for a more inclusive world.

The
Segments

SKATE
TOK

Demonstrates tricks by the Skate Girls on TikTok to inspire others to try something new.

BTS WITH
SKATE GIRLS

Reveals a behind-the-scenes peek into what went down at the Skate Girls' shoot.

SKATE GIRLS
EDITORIAL

Highlights the stories of the skate girls and how they found strength in each other.

ILLUSTRATIONS

Features work by Karina Cervantes who captured the Skate Girls' stories through her art.

STEFANIA ARADILLAS X
JIMENA Estíbaliz

Stefania Aradillas and Jimena Estíbaliz are women who are pushing limits in their respective fields. Stefania is a softball player who wants to challenge existing stereotypes in sport, and Jimena is a fearless illustrator who's inspiring women creators. Together, they are creating a new future where girls are free to do and achieve whatever they want.

The
Segments

TRAIN
WITH HER

Invites the audience to workout with Stefania through training demos from the Nike Training App.

LOOKBOOK

Showcases a series of Nike activewear that people can purchase to look and feel as confident as Stefania.

BTS
WITH JIMENA

Reveals Jimena's thought process and inspiration behind her illustration for Stefania.

ILLUSTRATIONS

Features the final illustration by Jimena Estíbaliz that tells the story of Stefania breaking limits through sport.

The collaboration between creative women and athletes, not only marks the step to form new communities through a new perspective, it also invites us to continue reinventing ourselves and lose our fear of the unknown, do something new.